Archipelago Home Fragrance

Archipelago Botanicals Candle & Home Fragrance Collection.

This Home Fragrance Diffuser will fill your home environment with the rich blends of Archipelago. Each diffuser essence is blended using the finest

Experience DEAUVILLE This Holiday Season

By Anonymous

Ottawa, Canada – December 2, 2002- Introducing Michel Germain’s latest sensation DEAUVILLE, containing more of the watery freshness of the French Pear. This invigorating fragrance has been rushed to stores to meet demand this holiday season.

Its enchantment and romance are captured in the distinctive nautical bottle, while the fresh blend of coastal ingredients present a beautiful sea of blue indulging your senses as if visiting the seaside resorts of France.

“I aspire to create an escape from the everyday. DEAUVILLE was inspired by invigorating lifestyles of yachting, lounging on pristine beaches, and inhaling fresh seaside air,” explains creator Michel Germain. “Feeling as if vacationing on the coast of France, embracing a love of life, this is the spirit of DEAUVILLE.”

DEAUVILLE truly signifies the pleasures of France’s coast. The beautiful top note is the watery freshness of French Pear. The exquisite bouquet of classic French white flowers - Spring Jonquil and Fleur de Glycine - express the romantic, fresh sensuality of this French fragrance.


DEAUVILLE is available exclusively at The Bay and Bloomingdale’s.

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Media Contact:
Kathy Brinson
Media Relations Specialist
613-257-8622
kbrinson@michelgermain.com





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Decorating with Flowers During the Holidays

By Arleen M. Kaptur

Using fresh flowers for your Holiday tables can be a truly inspiring accent. A few tips and suggestions to let your blooms last longer and their fragrance permeate your home and hearth.
If an arrangement will be made in advance, select compact blossoms that will open to full beauty by the day of your party.
Sprigs of pine, spruce, and evergreen, also juniper, are appropriate accents.
Canella berries, decorative pods, pepper berries, pinecones, feathers, and eucalyptus are very festive.

Cut rose stems diagonally under water at least 2" from the end using a very sharp knife. Wehn stems are not cut underwater, air buarchipelago-home-fragrancees form and prevent proper water absorption.
Snap the stems for mums.
Remove all leaves that will be under water or in floral foam. This will lengthen the life of your flowers. Mist blossoms gently to keep them fresh longer.

Flowers in three sizes make beautiful and symmetrical arrangements. Adding greenery, berries, twigs, etc. add beauty and delight. Space flowers evenly inserting the largest variety first. Keep balance on all sides. Fill bare areas with small flowers.
If using floral foam, soak foam in water containing flower food for 30 mins. Secure the foam with floral tape.

Ribbons add flair and distinction. A colorful ribbon with flowing tails can give character to your arrangement and using holiday colos ir an added visual beauty. Using candlesticks on either side of your arrangement is also a Holiday decorating idea.

Mums last about 10 days if properly cared for, and carnations from 7-10 days. Roses stay fresh and beautiful for 5-7 days and lilies 7-10 days. In selecting your choice of flowers, think color, fragrance, and visual appeal. Use your creativity and imagination and bouquets and centerpieces can be made that will add appeal and color to your dining table.

Keep cut flowers out of direct sunlight and add fresh water daily. If some blossoms begin to lose their vitality, remove and insert others if you have them. If not, use greenery, berries, feathers, and pinecones to fill in the gaps.
Decorating your home with flowers and greenery brings life into each room and to your table.
A true decorating delight and a wonderful enhancement to your enjoyment of the Holiday Season.
ENJOY!
©Arleen M. Kaptur 2002 November

Arleen has written numerous books, articles- check out her Holiday newsletters at:
http://www.Arleens-RusticLiving.com
http://www.arleenssite.com

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Britney Spears Caught Using Hypnotic Selling in TV Ad

By Anonymous

Austin, TX September 28, 2004 -- Austin, TX Pop-singer Britney Spears may be using forbidden "Hypnotic Selling" methods in her TV commercial promoting her new fragrance, "Curious", claims marketing expert Dr. Joe Vitale.

"Her ad plays on sexuality, mystery, and curiosity," explains Vitale, President of Hypnotic Marketing, Inc., in Austin, Texas, and a a specialist on hypnotic persuasion methods. He adds, "Even the name of her product invokes the most powerful motivator of all: Curiosity."

Spears announced her new product at Macy's in New York City on September 14th. She's being paid an estimated $12 million to promote the Elizabeth Arden product.

"Unless her perfume truly stinks, people are going to buy it almost mindlessly," say Vitale, who is giving a webcast on October 5th to alert people to how hypnotic persuasion methods work. See http://www.HypnoticWritingWebcast.com

Vitale says the TV commercial featuring Spears begins with images that seem to be a soap opera, but then quickly become a forbidden intimacy fantasy come to life. The ad almost dares you to buy the perfume, he adds.

"People begin watching the commerical because they are attracted to the unknown," explains Vitale. "They're not sure who the cute woman is, or what she is doing. Their minds are being drawn in. Then, when they learn that it is for a new perfume, the name of it gets lodged in the brain, almost without your thinking about it. This is truly hypnotic."

Hypnosis has been used for pain management for more than a hundred years, and was accepted by the American Medical Association back in the 1950s. But using hypnotic technigues in selling is new.

"Anything that can get a message into your mind will be tried by advertisers," says Vitale, who uses what he calls Ethical Hypnosis in selling.

"When is it manipulation and when is it persuasion is the real question," asks Vitale, a certified hypnotherapist as well as author of such books as "Hypnotic Writing."

For more information :
http://www.HypnoticWritingWebcast.com




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THE ESSENTIAL FRAGRANCE

By Anonymous

The pure, distilled volatile oils of plants, known as essential oils, are a hot commodity for those seeking natural scents. Athens Atelier has developed a line of 100% botanical perfumes. These artisan-created fine fragrances are made using pure essential oils and perfumers absolutes sourced from around the world.

As our lives are inundated with chemicals and synthetics, people look towards nature to provide relaxation and healing. "Before synthetic scents were introduced in the late 19th century, perfume was used for therapy," says Eleanor Athens, founder of Athens Atelier. There is a strong market interest in natural fragrances due to the aromatherapy trend and a consumer movement toward organic and natural products.

Athens Atelier fragrance oils are based on organic jojoba oil and vegetable-derived vitamin E preservative. "Our commitment to organic and botanical sources enables us to use the best natural ingredients, and forego synthetic preservatives, colors, and scents," explains Eleanor. "Our fragrances recapture the magical complexity of pure botanical essences that is lacking in synthetic perfumes."

The Athens Atelier line of signature scents are fresh renditions of centuries-old fragrance formulae. The originals were beloved for their unique perfumes, and the modern fragrances already have a following. "These are not single note scents," notes Eleanor, "our fragrances use more than a dozen essential oils and perfumers absolutes in each one. The beauty of perfume is in bringing all the notes into perfect harmony. Heady jasmine from India, sweet, earthy Haitian vetiver, the unmistakable French lavender of Provence, fresh Guatamalan lemongrass; every scent has a character that must be recognized and respected to create a wonderful fragrance."

Athens Atelier offers pure perfume essences and botanical formulae body care in complementary scents for fragrance layering. Goods may be securely purchased online at athensatelier.com or through select retailers.


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ScentAir Technologies and new “Scentstories” from Proctor& Gamble/ Febreze - Validate Environmental Scent for Both In-Store and In-Home Markets

By Anonymous

Santa Barbara, CA September 2, 2004 -- ScentAir Technologies, a Santa Barbara CA company, has developed scent sampling technology to help retailers and brand marketers sample the fragrance of their products for in-store use. At the same time many leading brand marketers like Proctor & Gamble with new Scentstories, Unilever and SC Johnson are introducing new in-home environmental scent products. While candles and air fresheners (sprays and aerosols) have long been used as scenting devices, the new wave of products are more sophisticated and offer many improvements including better scent control, integration with visual and audio media, better scent quality, and more scent variety. This new development reflects the desirability and appeal of scents for both commercial and consumer environments.

ScentAir Technologies specializes in developing scent systems for commercial use. ScentAir products are deployed mostly in retail stores, but are also in hotels, hospitals, theme parks, and museums. None of the current in-home products offer the quality and diversity of scents that ScentAir has developed for the retail market. ScentAir can provide general background scent in a store much the same way Muzak provides background music. Additionally, ScentAir can be used to sell specific brands/categories where scent is a primary attribute of the product such as bakery, floral and produce. As consumers walk by a ScentAir display a motion sensor emits a brief scent creating a controllable scent zone, adding a new compelling dimensions to in-store point of sale display with sales increases up to 60 percent.

ScentAir is used in many retail applications with measurable sales increases and promises to be a major breakthrough in the rapidly expanding in-store sampling field. “Scent sampling, is an additive element in the demonstration process and can expand the sampling effect on a given day,” says Forrest Fleming, chief executive officer of ScentAir Technology. “Scent can build brand equity, and effectively sample new products. Scent has shown effective in increasing brand and category sales, as well as generally enhance the retail experience.”

Proctor and Gamble is testing ScentAir’s products in their “store of the future” labs in Cincinnati as a possible way to promote many of their brands in-store. Their introduction of the “Scentstories” product shows they believe in the scent as an environmental enhancement. Some ScentAir customers include Bloomingdales, Disney, Sony, Ahold, and Target.

ScentAir Technologies, the leading in-store provider of scent marketing and scent sampling for brands and retailers, offers patented scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.

For additional information contact Mary Reardon 805-964-2424, email: mreardon@scentair.com web: www.scentair.com
                                                      
                                                 


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